Vision - Best Beauty Brand in the World

Mission 1: Be the hottest, most talked about, most shared beauty brand in 2017

Objective 1: Explosive Publicity

Objective 2: Amazing e-commerce Site

Objective 3: Killer Social Media

Objective 4: Seamless Logistics Operation

Objective 5: Explosive Sales

Objective 6: Killer Customer Experience

KR 1: 100k followers on Instagram by Sep 3

KR 2: 5k likes per picture by Sep 3

KR: 50 comments per picture by Sep 3

KR 1: 20k monthly visitors by Sep 3

KR 2: Minimal bounce rate (5%)

KR 3: average 15 minutes staying on the site

KR 4: 100 add-to-bag action clicks daily

KR 4: Obtain verified status across all channels

KR 1: Get 20 hottest blog and Instagram influencers RSVP for pre-launch event

KR 2: Have story featured by 20 personal blogs

KR 4: Press coverage from 10 local news outlets

KR 3: Have story featured by 10 paid blogs

KR 1: Make custom packing process under 3 minutes

KR 2: Achieve 99% correct order fulfilment

KR 5: Have 1000 people attend the launch event

KR 3: Ensure out of stock inventory is no more than 10 days

KR 2: $300k sales by by September

KR 3: Achieve Website Google Ad Click Through rate 30%

KR 2: Achieve return rate less than 3%

KR 1: Appear top 3 on Google Search Result by September 3 when people type in our products