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Vision - Best Beauty Brand in the World (Mission 1: Be the hottest, most…
Vision - Best Beauty Brand in the World
Mission 1: Be the hottest, most talked about, most shared beauty brand in 2017
Objective 1: Explosive Publicity
KR 1: Get 20 hottest blog and Instagram influencers RSVP for pre-launch event
KR 2: Have story featured by 20 personal blogs
KR 4: Press coverage from 10 local news outlets
KR 3: Have story featured by 10 paid blogs
KR 5: Have 1000 people attend the launch event
KR 6: Become a trending topic on Social Media 50000 mentions
Objective 2: Amazing e-commerce Site
KR 1: 20k monthly visitors by Sep 3
KR 2: Minimal bounce rate (5%)
KR 3: average 15 minutes staying on the site
KR 4: 100 add-to-bag action clicks daily
KR 5: Build mailing list to 50k by September
Objective 3: Killer Social Media
KR 1: 100k followers on Instagram by Sep 3
KR 2: 5k likes per picture by Sep 3
KR: 50 comments per picture by Sep 3
KR 4: Obtain verified status across all channels
Objective 4: Seamless Logistics Operation
KR 1: Make custom packing process under 3 minutes
KR 2: Achieve 99% correct order fulfilment
KR 3: Ensure out of stock inventory is no more than 10 days
Objective 5: Explosive Sales
KR 2: $300k sales by by September
KR 3: Achieve Website Google Ad Click Through rate 30%
KR 1: Appear top 3 on Google Search Result by September 3 when people type in our products
KR 4: Achieve viral coefficient >1
Objective 6: Killer Customer Experience
KR 2: Achieve return rate less than 3%
KR 3: Achieve reply time in less than 24 hours
KR 1: Achieve 97% reply rate to inquiries