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How strategic change influence disruptive innovative (10 steps to continue…
How strategic change influence disruptive innovative
MANAGING STRATEGIC CHANGE: A WAY OF ARCHIEVING COMPETITIVE ADVANTAGES?
BIC CASE STUDY
LEADING CHANGE KOTLER
Kotler : think about a process so it must a plan with several steps and not an event -> series of phases ( takes time)
People think directly it will be a success : big mistake -> so no skipping phase
Need to understand each steps of change + make right actions.
8 common mistakes
o Establish a sence of urgency :
Analyzing everything and communicate it through the team ( motivation )
o Form a powerful guiding coalition
Need to have senior executives or CEO
And also from outside
o Create a vision
Comes from sometimes one person but grown thanks to coalition
Help to have a better picture
Imitate the risk of confusion
o Communicate the vision
Employees know where they go and believe in the change
o Enpowers other to act on the vision
People need to change their behaviors
o Plan short and create long term wins
Celebrate short term goals
Pressure can help people see the urgent situation
o Consolidate improvement and produce more change
o Institutionalize new approaches
Next generations of management needs to undertstand your vision
Show how the new approach lead to performance
Need a leader because change = create a new system
8 critical success factors
Mistakes can have big impacts
LEADING CHANGE CHAPTER 14 EXPLORING STRATEGIES
Change requires leadership -> convince people to change
3 roles in top management for leading strategic change:
Managers need to think about the company’s capabilities -> need to assess the abilities and disabilities of the company
Think how can affect company’s change :
• Resources : high quality resource
• Value
• Process
Beer and Nohria 2000: theory O and E -> theory E can lead to disruptive change
Success goes to who can have a advantage and disrupt the market
10 steps to continue being disrupted :
http://www.businessmodelsinc.com/10-steps-to-keep-your-company-from-being-disrupted/
Form a team and design strategic conversations
Assemble a common set of tools, practices, processes and language
Understand the context without being dismissive
Formulate a vision for your company or product/service. -
Innovate, innovate, innovate. Finally, the fun part!
Validate, test and measure the assumptions of your innovations
Repeat if needed (i.e. go back to step 5).
Implement your innovation.
Measure your progress.
Rinse and repeat.
http://www.aomevents.com/media/files/ISS%202012/ISS%20Parallel%20Sessions%20/Habtay.pdf
“If you don’t design your own life plan (or company strategy), chances are you’ll fall into someone else’s plan (or strategy). And guess what they have planned for you? Not much.” - See more at:
http://www.businessmodelsinc.com/10-steps-to-keep-your-company-from-being-disrupted/#sthash.zQGB4xGi.dpuf
if you are currently disrupter by one competitors : surviving disruptions
Identify the strengths of your disrupter’s business model
what are the advantage of this innovation
Identify your own relative advantages
Evaluate the conditions that would help or hinder the disrupter from co-opting your current advantages in the future.
avoid being disrupted you must change internally
https://www.forbes.com/sites/johnkotter/2013/04/03/how-to-lead-through-business-disruption/#2644ee632644
accelerate speed of execution
assessing new opportunities
structured management hierachies
do a lot of innovation
Taavet Hinrikus
https://econsultancy.com/blog/68498-three-ways-to-avoid-being-disrupted-in-an-age-of-innovation/
don't get greedy
focus on the customer
keep asking what if
general competition
changes in technology and consumer behavior
most disrupted industries
https://hbr.org/2016/03/the-industries-that-are-being-disrupted-the-most-by-digital
low barriers to entrie
large legacy business model
Reacting to disrupter competitors
https://betterworkingworld.ey.com/disruption/disruption-reality-organizations-reacting
can you see disruption coming/ Prepare to be disrupted
don't fear it hunt it
not only technology for disrupter driver
don't forget older generations
are you looking outside the organization ? Face the future
http://cosent.nl/en/blog/disrupted-organization
partnership can prepare you for disruption
Be willing and prepare to change your business model
Vasquez Sampere 36% responded from large companies said they can change structure in 10 years to avoid being disrupted
https://hbr.org/2015/06/zappos-and-the-connection-between-structure-and-strategy
external environment put risk
http://www.theonebrief.com/how-to-respond-to-disruption/
“Forward-looking strategic risk management is vital so teams can better understand what’s on the horizon and plan accordingly.”
reacting to long term trends
reacting to changing consumer preferences
reacting to new task and regulations
is your organization communicating its purpose clearly
are you fighting complacency
" Incumbents are often complacent, slow to recognize the threat that their inferior competitors pose. "
http://www.economist.com/blogs/economist-explains/2015/01/economist-explains-15
being disrupted all about the advantages
https://hbr.org/2012/12/surviving-disruption
what maikes the innovation a disruptive one - when advantages lies
what can we improve in customer everyday's life - where advantages matters
what are the disadvantages and how to overcome ?- when advantage persist