USES AND GRATIFICATIONS THEORY by Blulmer and Katz (1974)

DIVERSION

SOCIAL INTERACTIONS

PERSONAL IDENTITY

SURVEILLANCE

emotional stimulation or release

aesthetic enjoyment

escaping from the mundanity/problems of everyday life

culturual stimulation

sociable activity that connects friends and families

gaining sense of belonging

gain social empathy - seeing circumstances of other people

creates topic of discussion and social interaction

something to do to fill the time

reinforces personal values

provides examples of model behaviour

gain personal reflection

provides example for someone to identify with

provides source of insight into current events/ relevant events/ topics of discussion you may be curious about

provides advice on decision choices or personal conflicts

self-education

sense of self-security through knowledge