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The Problem (Existing Alternatives - Browser Add Ons (Buy Hatke, Tracktor,…
The Problem
Existing Alternatives - Browser Add Ons
Buy Hatke
Tracktor
My Alerts web & price tracker
Price Tracker
Who ? (User Traits)
no urgent need of buying
smart shopper / looks for the best offers
Why
?
Users
wants to be informed
to look forward when the prize goes down
Flipkart
wants to make use of the data
wants to add trust / transparency factor
Data
Existing
Historical Data of price of each product
Number of sales with reference to the price
Prediction
Chances of change in price in future
Upcoming offers date and price suggestion
What ?
IT IS ?
Suggestive features for the benefit of user :
Feature to use the existing historical data
Focused on each product
Can send alerts when the price drops
Trusted feature given by flipkart to checkout / add to cart when the price goes down
IT IS NOT ?
comparing with other shopping sites
comparing with other manufacturers / distributers
Spamming / annoying Pop Up with suggestions
How can flipkart be different & add value ?
Where to integrate this feature in a content heavy product like flipkart ?