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KFC’s Radical Approach to China (localize KFC (hiring ethnic Chinese,…
KFC’s Radical
Approach to China
vast logistics and supply chain
building warehouses
running its own fleet of trucks
supplier rating system
food safety
monitors the entire supply chain
personal hygiene
cold-chain system
buying locally
localize KFC
hiring ethnic Chinese
creat a top team
variety of foods
traditional dishes
enlarged the outlets
change recipes to suit the regions
expanding rapidly
presence of McDonald’s
embrace smaller cities
build a national business
training employees
work with experienced ones
interact with customers
basic people skills
teamwork
owning restaurants
closely control every aspect
centralized purchasing
