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Help millennials identify with newspapers (Negatives (Leaves a make (Ink…
Help millennials identify with newspapers
Negatives
Not realtime
Can't comment
Throw away
Leaves a make
Ink marks on your fingers
All cost money to purchase
Generally large/clumsy to read
Not interactive/clickable
Possession/Ownership of the paper
Social Media Applications
Instagram
Facebook
Snapchat
Newspapers (as a thing)
Thing itself
Sections
Obituary
Sport
Classifieds
Paper
White
Newspaper paper
Cheap
Paper
Positives
Uses
Fire starter
Cleaning
Wrapping/packaging
Benefits to digital
Experience a journey when you read a news paper
Everything has its place, sport in the middle ect
You have a linear journey to follow no searching or jumping through
It is a guided process
Stops or freezes time
Doesn't need Wifi or use data