How we addressed and attracted our audience
Characters
Themes
Uses and Gratifications
Our primary audience was horror/thriller fans and therefore to address and appeal to them we for the most part followed convention in our themes and characters as is what they would expect.
Good vs Evil
click to edit
Childhood Issues
Psychologica Trauma
Kidnapping
Murder
click to edit
Male Antagonist - Psychotic Individual e.g. Moriarty from Sherlock 
Innocent Victims
Police
Stupid/Immoral Teenagers that get killed
Female Protaganist
She followed convention in the sense that she was the 'final girl'
She challenged convention in the sense that she was strong, independent, driven and was not viewed as a love interest.
Final Girl e.g. Erin Hardesty in Texas Chainsaw Massacre 
Be Entertained
Enhance Social Interactions
Identify with Characters
Escapism
Our main group of actors who are investigating the disappearances are a group of university students. This is the same age as much of our primary target audience and therefore relatable
Additionally, some viewers may be able to identify with and empathise with our antagonist and the psychological issues and trauma he faces.
Suspense and tension is built up throughout through the use of classical music and cliffhanger moments. This builds anticipation and makes the audience question what's going to happen thus entertaining them e.g. when the shot fades to black before we find out who the antagonist is calling or when the antagonist walks through in the beginning with no introduction. 
Through the suspense and tension we have created through classical music, cliffhanger moments and enigma codes the audience will have a lot of questions about the film. Therefore they are likely to discuss the film with others thus building word of mouth. e.g. when the antagonist calls a mysterious person. 
Due to the realism of the news report the audience can easily become immersed in it, thus suspending their disbelief and placing themselves in the action. There are many situations similar to this throughout the film and in this way the audience can escape from their real life situation. 