TNC Case Study- Nike

Nike is the world's largest apparel producer.

It has international branch offices in over 52 countries.

Nike has a website which allows people to buy Nike's product directly from the Nike company

It dosen't own any factories

Lack of stores serving females

Heavy dependency on footwear sales

It sells sportswear items such as football T-shirts, shoes and sports equipment

Focusing on adult footwear rather that child footware

Most football players wear Nike product items

Most popular and international shoe brand in the world

They are made using material from 52 countries

Profits

Stock price: NKE (NYSE) $55.04 -0.52 (-0.94%)

Founded: January 25, 1964

Headquarters: Beaverton, Oregon, United States

Subsidiaries: Converse, Hurley International

Founders: Phil Knight, Bill Bowerman

Industries: Clothing, Footwear, Fashion accessory, Sports equipment

SPORTS
Football
Running
Basketball

BRAND

Nike Sportswear

Jordans

The Nike logo was designed by a Portland State University student named Carolyn Davidson. For her design she was paid $35. Phil Knight also gave her a Nike logo ring with a diamond and stock in an unknown amount in 1983

History of Nike

The first person that Phil Knight and Bill Bowerman hired was Jeff Johnson, the person who would suggest they use the name Nike. Knight wanted the name to be Dimension 6, but Johnson's name suggestion won out in the end.

The first athlete to endorse Nike was Ilie Nastase, a Romanian tennis player, who signed a contract with Nike in 1972.

The idea for a sneaker company came to Phil Knight while he was writing a paper in college. He hooked up with Onitsuka Tiger because he believed the Japanese-made shoes could compete with Puma and Adidas.

The first athlete to endorse Nike was Ilie Nastase, a Romanian tennis player, who signed a contract with Nike in 1972.

Produce better quality products than both Puma and Addidas

Nike's famous slogan 'Just Do It' launched in 1988. It became such an iconic slogan that it was enshrined in the Smithsonian. A serial killer named Gary Gilmore may have inspired the slogan 'Just Do It', as he uttered those words right before his execution in 1977.

Made $19.1 billion in 2009

$9.2 billion in 2010

$9.87 billion in 2011

$10;.88 billion in 2012

2,5313,000 billion in 2013

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