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TNC Case Study- Nike (Sponsors (Roger Federor, Lebron James, Tiger Woods,…
TNC Case Study- Nike
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Profits
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2,5313,000 billion in 2013
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History of Nike
The first person that Phil Knight and Bill Bowerman hired was Jeff Johnson, the person who would suggest they use the name Nike. Knight wanted the name to be Dimension 6, but Johnson's name suggestion won out in the end.
The first athlete to endorse Nike was Ilie Nastase, a Romanian tennis player, who signed a contract with Nike in 1972.
The idea for a sneaker company came to Phil Knight while he was writing a paper in college. He hooked up with Onitsuka Tiger because he believed the Japanese-made shoes could compete with Puma and Adidas.
The first athlete to endorse Nike was Ilie Nastase, a Romanian tennis player, who signed a contract with Nike in 1972.
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Nike's famous slogan 'Just Do It' launched in 1988. It became such an iconic slogan that it was enshrined in the Smithsonian. A serial killer named Gary Gilmore may have inspired the slogan 'Just Do It', as he uttered those words right before his execution in 1977.
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It sells sportswear items such as football T-shirts, shoes and sports equipment
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Founded: January 25, 1964
Headquarters: Beaverton, Oregon, United States
Subsidiaries: Converse, Hurley International
Founders: Phil Knight, Bill Bowerman
Industries: Clothing, Footwear, Fashion accessory, Sports equipment
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The Nike logo was designed by a Portland State University student named Carolyn Davidson. For her design she was paid $35. Phil Knight also gave her a Nike logo ring with a diamond and stock in an unknown amount in 1983