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SPRITZ (Tradizione (Chi bere spritz? (Vecchi, In poche parole, in una…

- - - - The Eighties mark a change in Aperol’s communication strategy. Beautiful and spontaneous, the Aperol girl becomes the Aperol style testimonial: simple, fresh and natural. Holly Higgins enchants Italians by pulling up her miniskirt while getting on her motorbike to meet friends in a bar in Miami, conveying the historical slogan: “I drink Aperol, what about you?”.
    - - In the 90’s, Italian artist Lorenzo Mattotti made a series of paintings artistically depicting the pleasure of drinking Aperol. A classic reinterpretation of a fresh and contemporary liqueur, emphasizing an undeniable aspect of the brand: Aperol is a timeless aperitif.
  - - - From the traditional Venetian white wine and soda spritzer, the new Aperol recipe is born: 3 parts of Prosecco, 2 parts of Aperol, and a splash of soda. Spritz becomes an increasingly important element of Aperol communication.
    - - Exponential growth of the brand coincided with the launch of the advertising campaigns known as “Il Carosello”. Like other classic Italian brands, Aperol entered the Italian collective imagination. The well-known advertisement “Ah, Aperol” featured the great Italian actor Tino Buazzelli who, in striking his forehead and exclaiming “Ah, Aperol!”, became an Italian legend, with the phrase being adopted by people in bars throughout Italy.
  - - - Orange becomes the Aperol signature colour, and it still expresses its personality with this characteristic trait.
        Early advertising posters appear both inside and outside bars with the objective of promoting the Aperol product.
    - - In the thirties a print campaign dedicated to women is published in major newspapers.
        Aperol is also presented as the liqueur for the fitness conscious, keeping them lean and fit thanks to its low alcohol content.
    - - Aperol was launched in 1919 at the Padua International Fair.
        Created by the Barbieri brothers, Aperol soon became one of the Italians’ favourite liqueur.