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Google ad controversy (How does it work ? ((2) digital treading desks, (3)…
Google ad controversy
How does it work ?
(2) digital treading desks
(3) buying type of audience to reach
(1) ebay-style exchange "Bid for slot"
(4) BUT
innappropriate content
What's going wrong ?
wealth of data
unknown environment
Innappropriate contents
sexual content
promotion of drugs
violence
Why google is the vilain ?
Monopoly of digital advertising market
60% of the 11bn £ UK digital market
Infrastructure
No control of the inventory
About facebook
lack of transparency
Not crackdown on fake news
viewed 'by botes'
What is programmatic advertising ?
similar way to "buyers" and "sellers" on ebay
striking deal for appearence
Youtube's policy
crowdsources approach
usefulness ?
warn "film-makers"
cut funding
forced to appeal