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USA Chocolate Bar (End User (American attending political rallies (Looking…
USA Chocolate Bar
End User
American attending political rallies
Looking for familiar food
Part of group, may want to share
out for a long time, needs to ration
Needs to be easy to handle
Tourists
Buys as souvenir
receives as welcoming/parting gift
Hobbiest
Small business owners
wants to capitalise on election season
require it be cheap
easy to use
Environment
Stored in handbag/back pack in the sun
Competitive:
Other food Vendors
other political memorbilia
size
Limited by the Vacuum Mold
Similar size to a Cabury's Block of Chocolate
Function
must be able to break into pieces
satisifying sound/feel
easy to snap
approporiate pieces size for kids and adults