Please enable JavaScript.
Coggle requires JavaScript to display documents.
Famous Youtuber (How brands need to work ? (Full background check, PR…
Famous Youtuber
How brands need to work ?
Full background check
PR agencies : analysis potential risks
Same approach w/ celebrities
beyond the content
Advantages
Cheaper
elusive audience
Direct speech
NOT "media savvy"
PewDiePie
#
BUT Antisemitic jokes
neo-Nazis websites
53 millions subscribers
known as "influencer"
Risk for :
Sponsors
Disney's maker studio
cut business ties with him
Google and Youtube
cut business
Nissan
stop working with him
(1) the level of vetting and oversight that advertisers extend to social media stars
(2)the type of content being financed through these deals ?