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Marketing Strategies & Marketing Plan (Marketing Plan (How to Develop…
Marketing Strategies & Marketing Plan
Marketing Plan
Steps
Conduct a Situation Analysis
Describe your target audience
List your marketing goals
Develop the marketing communications strategies and
tactics you’ll use
Set your marketing budget
Features
focuses on winning
and keeping customers
outlines your full marketing strategy
spells out all tools and tactics you’ll use
to achieve your sales goals.
How to Develop a Marketing Plan
1. Marketing Strategy
How will your marketing plan support your
business goals?
2. Mission Statement
What are you trying to accomplish, and why?
3. Target Market
Who are you trying to reach with your marketing
activities?
4. Competitive Analysis:
Who are you up against, and where do
you rank?
5. Unique Selling Proposition
:What makes your business unique?
6. Pricing Strategy
What will you charge, and why?
7. Promotional Plan
: How will you reach your target market?
8. Marketing Budget
How much money will you spend, and on
what?
9. Action List
:What tasks do you need to complete to reach your
marketing goals?
10. Metrics
: How are you implementing, and where can you improve?
Marketing Strategies
#
What?
An organization's strategy that
combines
all of its marketing goals into one comprehensive plan
.
Drawn from market
research and focus on the right product mix
Foundation of a marketing
plan
Types
Word-of-Mouth /
Viral Marketing
Techniques
• Tell a Friend
• Send an e-Postcard
• Send a Screensaver
• Send a Game
• Send a Newsletter
• Pyramid Offer
• Viral Communities
Cause Marketing
NEW MARKETING CONCEPTS
Relationship Marketing
Green Marketing
Transactional Marketing
Email Marketing
Digital Marketing
Scarcity Marketing
Call to Action (CTA) Marketing
Diversity Marketing
Undercover Marketing
Mass Marketing
Seasonal Marketing
Public Relation (PR) Marketing
Outbound & Inbound Marketing
Content Marketing
Freebie Marketing
Cross-Media Marketing
Close Range Marketing
Database Marketing
Affinity Marketing
Guerrilla Marketing
Permission Marketing
Personalized Marketing
Offline Marketing
Cloud Marketing
