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Consumer Influences (Service (Good Pre Sales make customers feel valued,…
Consumer Influences
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Price
Price has a huge impact on influences as prices should be justified with quality or no one would buy it.
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Convenience
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Convenience influence when, where and what consumers buy.
Marketing
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If marketing campaigns are successful, then more consumers will purchase the product.
Age
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For example, teenagers want phones while babies-kids want toys while adults want cars or things that benefit their job.
Gender
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The influence of gender on consumer decisions is best shown by the products in catalogues for Mother's Day and Father's Day
Environmental
With the increased awareness of pollution, many consumers want to buy products that will not affect the environment in a bad way
For example, people may want paper instead of plastic bags as it is environmentally friendlier.
Finance
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Sometimes, financial cost matter more than the actual cost itself.