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Key Factors (Convenience (Customers do not have that much time to shop,…
Key Factors
Convenience
Customers do not have that much time to shop
Number of stores in shop
Short travelling time
Shopping hours
Price
One of the first things you want to know about a product
Customers want the best value
Pay lowest and get best quality
Marketing
New products released
Influenced in what product to buy
Customers are exposed to 500 different types of marketing stratergies
Age
Others products become more important than others
Our wants change over time
Age influences some types of puchases
Environmental
Reusing
Recycling
Aware of problems throwing away packaging
Finance
Loans come into play
Interest rate
Price of a product is more than the amount of money that you have
Service
Makes you feels like a valued customer
After-sales
Pre -sales
Makes you want to go back and buy that product again
Makes you go back and shop at a particular store
Gender
Catalogs for Mothers and Fathers day
Gender influences some types of puchases