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ITPM L1,L2 & L3 (L1: Introduction and the challenges of IT PM
/The…
ITPM L1,L2 & L3
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L3: Business Strategies
Aligning IT projects with business strategy.
- The need for strategic conformance
- Project proposals
- Project selection approaches
- The Business Case
a. Learning Objectives
i. Business Strategy
a. Discussion: Business Strategy
- What is a strategy?
- What is the purpose of a business strategy?
- How does an organisation apply a business strategy?
- How often will a strategy change?
- What causes the change?
b. Why is business strategy important?
- A business strategy, in simple terms, is a documented plan on how an organisation is setting out to achieve their goals. A business strategy contains a number of key principles that outlines how a company will go about attaining these goals. For example it will explain, how to deal with your competitors, look at the needs and expectations of customers, and will examine the long term growth and sustainability of their organisation.
- The reason why having a strategy is so important is because it gives business time to get a sense of how they are preforming, what their capabilities are, and if these capabilities are able to help them grow.
Strategic Management
Requires every project to be clearly linked to strategy.
Provides theme and focus of firm’s future direction.
- Responding to changes in the external environment—environmental scanning
- Allocating scarce resources of the firm to improve its competitive position—internal responses to new programs
Requires strong links among mission, goals, objectives, strategy, and implementation.
c. Benefits of Business Strategy
- Common vision
- Focus on market trends
- Competitive awareness
- Planning and positioning
- Resourcing
Potential of people
Skills required
Training needed
- Shareholder value
Additional reading: http://albu-strategymanagement.com/5-reasons-strategy-important/Strategic Management
Requires every project to be clearly linked to strategy.
Provides theme and focus of firm’s future direction.
- Responding to changes in the external environment—environmental scanning
- Allocating scarce resources of the firm to improve its competitive position—internal responses to new programs
Requires strong links among mission, goals, objectives, strategy, and implementation.
d.How Strategy Affects IT Projects We have to plan our projects in accordance with both
- Business Strategy, and
- IT Strategy
Strategies are the basis for
- Decision making
- Funding
- Resourcing
- Perceived success
e. Ensuring project alignment
- Capture corporate strategies as part of initial documentation
- Incorporate strategy into project objectives
- Communicate strategies to the team
- Encourage all stakeholder interaction to reflect and align with known strategy
- Ensure that there are regular reviews of strategic alignment, especially when changes occur.
f. Lack of strategic awareness = Danger!
- Projects may relate only to low strategic priority
- Focus incorrectly upon an immediate customer
- Absence of market awareness
- Enthusiasm for exotic technology solutions
- Inability to present a value proposition to management
Without strategic alignment, commitment to funding, resources and project support are extremely unlikely.Other considerations:
- Trying to solve customer issues with a product or service rather than focusing on the 20% with 80% of the value (Pareto’s Law).
- Engaging in a never-ending search for perfection only the project team really cares about.
- Losing credibility as a project manager, been seen as ill-informed
- Future career progression …
g. Translating Strategy into Objectives http://smallbusiness.chron.com/difference-between-strategic-operational-objectives-24572.html
- Strategic Objectives
Strategic objectives are long-term organisational goals that help to convert a mission statement from a broad vision into more specific plans and projects. They set the major benchmarks for success and are designed to be measurable, specific and realistic translations of the mission statement that can be used by management to guide decision-making. Strategic objectives are usually developed as a part of a two- to four-year plan that identifies key strengths and weaknesses and sets out the specific expectations that will allow the company or organisation to achieve its more broad-based mission or vision statement.
- Operational Objectives
Operational objectives are daily, weekly or monthly project benchmarks that implement larger strategic objectives. Operational objectives, also called tactical objectives, are set out with strategic objectives in mind and provide a means for management and staff to break down a larger strategic goal into workable tasks. For example, achieving the strategic goal of a 25 percent increase in sales revenue requires the completion of the operational objective to develop and execute an effective advertising strategy along with other operational objectives. As with strategic objectives, operational objectives also should be measurable and specific, though their focus is narrower.
- Important Differences
The most important difference between a strategic and an operational objective is its time frame; operational objectives are short-term goals, while strategic objectives are longer-term goals. Strategic and operational objectives also function differently in practice as strategic objectives are still usually too broad to make sense as a specific set of daily tasks or weekly projects. Operational objectives, on the other hand, are specific and short term enough to be considered usable in everyday time and asset allocation.
- Relationship Between Strategy and Operations
Even though strategic and operational objectives are substantially different, it is important to recognize that they are closely related. An organisation is unlikely to achieve a strategic objective if it fails to effectively translate it into workable operational objectives. At the same time, operational objectives will lack cohesion with each other and with the overall organisational mission if they are not designed to affect the achievement of strategic objectives. Put simply, strategic objectives only become useful when translated into operational objectives and operational objectives are only effective when designed to serve a strategic objective.
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vii. Business Case (BC)
- Understand the purpose of a BC
- Articulate the contents
- Appreciate the benefits of a BC
a. Business Case Basics ‘A justification for a proposed project or undertaking on the basis of its expected commercial benefit.’The business case provides justification for undertaking a project or programme. It evaluates the cost, benefits and risk of alternative options and rationale for the preferred solution. Its purpose is to obtain management commitment and approval for investment in the project. The business case is owned by the sponsor.
- Project viability and contribution to organisation objectives
- Owned by the sponsor, may be signed off by the Project board, interpreted by the PM
- Agree requirements and success criteria from outset, ensures easier buy-in, authorisation and handover
- Once approved the projects proceeds to the definition phase and preparation of the project management plan
b. The Business Case
- Basis for evaluation and project selection
- Project context
- The who, what, when, where, why, how
- Project Constraints
- Project objectives
- High level risks
- Key deliverables
- Key resources
- High level milestones
- Options and recommendations
- Completion and Success Criteria
- Project financials
-Forecasted revenues, Cost of implementation and maintenance
Notes:
Criteria by which the success of the project will be judged
Time, cost and performance criteria will inevitably form at least some of the criteria
Often considered project objectives
Key Performance Indicators (KPIs) help to show the project’s progress towards these criteria.
c. The Business Case – IT critical
- Inter-related Projects
- Existing infrastructure
- IT Strategic Fit
- Global vs local
- Buy vs make/evolve
The Business Case requires approval to proceed!
d. Project Success
- CSF – Critical Success Factors
- Success Criteria
- KPI – Key Performance Indicators
- ROI – Return on Investment
- B/CR – Benefit/Cost Ratio
- Usability
- Reliability
- Flexibility/adaptability
- Longevity
- Environmental/Social aspects
Elements of the project context or management process that should be controlled or influenced and will increase the likelihood of the project’s success. Eg.:
- Clear goals and objectives
- Top management support
- Realistic plans
- Good consultation and communication
- Motivated and competent project team
Critical success factors - if absent the project may fail. e.g. planning permission
b. Conundrum
- Business Strategy is essential to success
- The business case is the foundation of a project funding
- Yet IT project business cases are still weak
What do we need to do differently to increase the effectiveness of an IT business case?Given our discussions and the wealth of methodologies, processes and templates available, in the first session you reviewed why projects fail.So what can we do to facilitate/enable success?
c. Discussion: Having a succinct message?Compare the following statement:
“We want to build links targeting websites with a PageRank of 3 or higher. We’ll reach out to a variety of prospects and target anchor text for keyword opportunities identified by our extensive keyword research in order to gain rankings for your brand.” with:
“We’d like to launch a contest targeting Influential Moms with over 5000 followers on Twitter. To enter they’d write blog posts that link back to our properties in order to drive traffic for our target Listener Moms that are using Search to buy more healthy cereal.” The above extract comes from https://moz.com/blog/the-new-seo-process-quit-being-kanye.
A really good article on Search Engine Optimisation (SEO).Consider how much clarity influences a good business case?
d. Closing Thoughts
- IT Projects must always be aware of
-Corporate vision
-IT strategy
-Market/brand awareness
- The business case is the basis for project viability
- Ensure regular review of the project constraints and outcomes against the business case
- A robust business case is dependent upon stakeholder input