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RCO (RCO 1 - The global economy (3.5 Economic factors), RCO 5 - Branding…
RCO
RCO 1 - The global economy
3.5 Economic factors
RCO 5 - Branding strategies
4.1 Uniqlo, 5.2 The Iconic
RCO 5 - MM strategies
4.1 Uniqlo, 4.2 Zara, 5.2 The Iconic
RCO 4 - The new global era
3.1 Globalisation, 3.2 Technology, 3.4 Fast fashion, 6.2 Ecommerce
RCO 1
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The modern consumer
3.3 The consumer, 6.1 The consumer, 5.2 The Iconic
RCO 2 - Marketing in the emotional economy
5.1 MARCS
RCO 3 - Technology and globalisation
3.2 Technology, 6.2 Ecommerce, 6.3 Technology
RCO 3 - Key factors for success
6.0 - 6.3 Drivers of change
RCO 2 - Challenges for retailers
3.0 - 3.5 Factors that are impacting the Australian fashion and apparel industry
RCO 5 - Global trade
3.1 Globalisation
WEEK 1
WEEK 2
WEEK 3