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Manage Product/Service Development (New Product development (Idea…
Manage Product/Service Development
New Product development
Idea Generation
Idea screening
Concept development and testing
Marketing strategy and development
Business analysis
Product development
Test Marketing
Commercialisation
Product life cycle
Development
Introduction
Growth
Maturity
Saturation
Decline
Death
Competitor analysis
Buyer Behaviour
Characteristics
Influences
Decision making
Analysis tools
PESTLE
marketing mix
web analytics
consumer research
Market segmentation
Viability testing