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MARKETING STRATEGY AND DEVELOPING A MARKETING PLAN (NEW MARKETING…
MARKETING STRATEGY
AND DEVELOPING A
MARKETING PLAN
DEFINITION OF
MARKETING STRATERGY
Combines all of its marketing goals into one comprehensive plan.
Foundation of a marketing plan.
Drawn from market research and focus on the right product mix .
TYPES
Cause Marketing
Key is to find a cause both the customer and company care about.
Viral Marketing
Viral Marketing echniques
Viral Commiunities
Pyramid Offers
Send a News Letter
Send a Game
Send Screensaver
Send an e-Postcard
Tell a Friend
Using technology to spread about products or services
Known as word of mouth marketing.
Passing of information from person to person by oral communication.
NEW MARKETING cONCEPTS
Outbound Marketing
Inbound Marketing
Public Relation (PR) Marketing
Content Marketing
Seasonal Marketing
Offer seasonal evens.
Freebie Marketing
Know as Razor and Blade marketing
Sell items at low rates or give them away free to boost the sales of another complementary item or service.
Mass Marketing
To drive large numbers of purchasing
Cross-Media Marketing
Undercover Marketing
Hide some of your products and services’ best features.
Diversity Marketing
Different diversities in a culture
Database marketing
Maintain a database of customers to generate personalized communication
Call to Action (CTA) Marketing
Converting web traffic into leads or sale
Affinity Marketing
Creating strategic partnerships that benefit both companies.
Know as Partnership Marketing
Scarcity Marketing
Difficulty of acquiring raw materials.
Make limited editing.
How much product available at once.
Guerrilla Marketing
Use unconventional strategies hoping large crowds.
Digital Marketing
Use various digital devices
Permission Marketing
Email Marketing
Send customers meaningful messages of value
Personalized Marketing
Unique production to each customers
Known as One to One Marketing
Transnational Marketing
Encourage consumers to buy using coupons, discounts,liquidations, and sales events
Offline Marketing
Use offline media channels like billboards, leaflets, telemarketing etc.
Relationship Marketing
Focus on building relationships with their customers
Send birthday cards, Anniversary cards etc.
Cloud Marketing
An internet based marketing stratergy.
Green Marketing
Eg: Walmart,DELL,Toyota
Environment friendly waste management system
Recycle waste
Use eco friendly method
Close Range Marketing
Done using WiFi, Bluetooth
Know as Proximity Marketing
HOW TO DEVELOP
A MARKETING PLAN
DEFINITION OF MARKETING PLAN
Focuses on winning and keeping customers.
Outlines your full marketing strategy
STEPS