MARKETING STRATEGY AND DEVELOPING A MARKETING PLAN (NEW MARKETING…
AND DEVELOPING A
Combines all of its marketing goals into one comprehensive plan.
Foundation of a marketing plan.
Drawn from market research and focus on the right product mix .
Key is to find a cause both the customer and company care about.
Viral Marketing echniques
Send a News Letter
Send a Game
Send an e-Postcard
Tell a Friend
Using technology to spread about products or services
Known as word of mouth marketing.
Passing of information from person to person by oral communication.
NEW MARKETING cONCEPTS
Public Relation (PR) Marketing
Offer seasonal evens.
Know as Razor and Blade marketing
Sell items at low rates or give them away free to boost the sales of another complementary item or service.
To drive large numbers of purchasing
Hide some of your products and services’ best features.
Different diversities in a culture
Maintain a database of customers to generate personalized communication
Call to Action (CTA) Marketing
Converting web traffic into leads or sale
Creating strategic partnerships that benefit both companies.
Know as Partnership Marketing
Difficulty of acquiring raw materials.
Make limited editing.
How much product available at once.
Use unconventional strategies hoping large crowds.
Use various digital devices
Send customers meaningful messages of value
Unique production to each customers
Known as One to One Marketing
Encourage consumers to buy using coupons, discounts,liquidations, and sales events
Use offline media channels like billboards, leaflets, telemarketing etc.
Focus on building relationships with their customers
Send birthday cards, Anniversary cards etc.
An internet based marketing stratergy.
Environment friendly waste management system
Use eco friendly method
Close Range Marketing
Done using WiFi, Bluetooth
Know as Proximity Marketing
HOW TO DEVELOP
A MARKETING PLAN
DEFINITION OF MARKETING PLAN
Focuses on winning and keeping customers.
Outlines your full marketing strategy