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Influences on Consumer Decisions (Service (Good service makes the consumer…
Influences on Consumer Decisions
Service
Good service makes the consumer feel valued
Makes them want to come back
Poor service makes the consumer feel not wanted
Good pre-sales and after-sales
Price
Low prices for quality products is the best for consumers
Consumers want the best value for money
One of the main factors
Finance
Low financial people needs low price products
Big products like homes or cars aren't usually bought by people with a low finace
People usually need to take out loans
Age
Different ages want different products
Different age demographics have different amounts of money
Wants and needs change over time
Gender
Different genders have different needs and wants
Women want more cosmetic items
Men want more physical items
Sadly different genders get different amounts of money
Environment
Consumers are more aware of environmental issue
Environmentally friendly products are more important
Influenced by wanting the environment to be healthy
Environmentally friendly packaging is the most important
Marketing
Consumers are exposed to a lot of marketing
Really important to have good marketing
Consumers are exposed to over 500 marketing strategies
Successful marketing stratagies brings in consumers
Convenience
Many consumers don't have much time to shop
Needs good convenience
Want shops with flexible hours
Influences when and where to buy