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Marketing Strategies (Types (Word-of-Mouth / Viral Marketing (Types (User…
Marketing Strategies
Types
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Transactional Marketing
Encourage consumers to buy using coupons, discounts,
liquidations, and sales events to consistently sell products in high volumes
Relationship Marketing
Many companies focus on building relationships with their ustomers instead of always exclusive trying to sell them something
Green Marketing
Actively promotes, a company’s processes and business
practices as having low environmental impacts.
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Freebie Marketing
Sell items at low rates or give them away free to boost the sales of another complementary item or service
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Guerrilla Marketing
Use unconventional and inexpensive techniques with imagination, big crowds, and a surprise element to market
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Content Marketing
Create and publish content on various platforms to give information about a certain products or services to potential customers and to influence them, without making a direct sales pitch.
Affinity Marketing
Links complementary brands, thereby creating strategic partnerships that benefit both companies.
Permission Marketing
delivering anticipated, personal, and relevant messages to people who actually want to get them
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Cloud Marketing
all marketing resources and assets are transferred online so that respective parties can develop, modify, utilize, and share them
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Marketing Plan
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Marketing Qestions
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Mission Statement
What are you trying to accomplish, and why?
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Competitive Analysis
Who are you up against, and where do you rank?
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Pricing Strategy
What will you charge, and why?
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Marketing Budget
How much money will you spend, and on what?
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Metrics
How are you implementing, and where can you improve?
Definition
Marketing strategy is an organization's strategy that combines all of its marketing goals into one comprehensive plan