HOW TO CREATE A MARKETING PLAN (Questions (Mission Statement? ( mission…
HOW TO CREATE A MARKETING PLAN
focuses on winning and keeping customers
outlines your full marketing strategy
List your marketing goals
eg: 20 percent increase in sales
Develop the marketing communications strategies and tactics you’ll use
for new customers: advertising
existing customers: loyalty programs
Describe your target audience
Are my customers conventional or innovative?
What challenge or pain point are you solving for them?
Why do they buy from you?
How do they spend free time?
What outlets do they turn to to get information?
How often do they purchase what I offer? In what quantity?
Traditional or modern?
Timid or aggressive?
Leaders or followers?
Set your marketing budget
should be high enough to make an impact, but low enough not to wipe out company's start-up fund
Conduct a Situation Analysis
general overview of your current business operations
is an overview of your company’s current state
Can use SWOT analysis
what you want to accomplish
directly related to the business goals and objectives
mission statement is the foundation
focuses on your business goals
can decide whether you are still on the right track
specific audience you want to reach
a market research should help
one way is a SWOT analysis
Unique Selling Proposition?
such as the lowest cost, the highest quality or the first-ever product of its kind
in other words, "what you have that competitors don’t"
covers all of the communication that will take place with the consumer
should combine a variety of marketing activities
Advertising, Packaging, Public relations, Direct sales etc.
this will back up the promotional plan
necessary to break it down into separate monthly budgets
list of actions to do in order to accomplish above steps
final results of what has been achieved
helps further improvements of strategies