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Marketing Strategies & Developing a Marketing Plan (15020071) (Types…
Marketing Strategies & Developing a Marketing Plan (15020071)
Types of Marketing Stratergies
Public Relation Marketing
Outbound Marketing
Seasonal Marketing
Inbound Marketing
Mass Marketing
Content Marketing
Undercover Marketing
Freebie Marketing
Diversity Marketing
Cross-Media Marketing
Call- to- Action Marketing
Close Range Marketing
Scarcity Marketing
Database Marketing
Digital Marketing
Affinity Marketing
E-Mail Marketing
Guerilla Marketing
Transnational Marketing
Permission Marketing
Relationship Marketing
Personalized Marketing
Green Marketing
Offline Marketing
Word-of-Mouth / Viral Marketing
Cloud Marketing
Cause Marketing
Marketing Plan
Describe your target audience
Develop the marketing communications
strategies and tactics
Describe your target audience
Set your marketing budget
Conduct a Situation Analysis
Questions to be answered
Unique Selling Proposition
Pricing Strategy
Competitive Analysis
Promotional Plan
Target Market
Marketing Budget
Mission Statement
Action List
Marketing Strategy
Metrics
Marketing Strategy
: Combines
all of its marketing goals into one comprehensive plan
Marketing Plan
: Focuses on winning & keeping customers