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Marketing strategies & developing a marketing plan (Marketing plan…
Marketing strategies & developing a marketing plan
Marketing strstegy
Word-of-Mouth / Viral Marketing
• Tell a Friend
• Send an e-Postcard
• Send a Screensaver
• Send a Game
• Send a Newsletter
• Pyramid Offer
• Viral Communities
Cause Marketing
“buy one get one free” promotion, Toms Shoes
New marketing concepts
Green Marketing
– Use paper or cloth bags rather using polythene
– Recycle waste
Relationship Marketing
Transactional Marketing
Email Marketing
Digital Marketing
Scarcity Marketing
Rolls-Royce
Call to Action (CTA) Marketing
Diversity Marketing
Undercover Marketing
movie trailer
Mass Marketing
Wal-Mart
Marketing plan
List your marketing goals
Develop the marketing communications strategies and tactics you’ll use
Describe your target audience
Set your marketing budget
Conduct a Situation Analysis
WestJet