Please enable JavaScript.

Coggle requires JavaScript to display documents.

Customer Relationship Management (History Of CRM (Contact Management…

- - - - Enhancing
      - Acquring
      - Reataining
    - - From product to customer centric
  - - - Can tell us about loyalty / retention
      - Implies potential for improvement
      - Good measure of sales goals
      - Share of wallet=What customer buys from you/All purchse busket
- - - - Determine the service levels to individual customers
      - Detemine the investment in acquring new customer
      - Return on investment of marketing efforts
      - Communicate the importance of customers to employees
- - - - Higher security
      - More control over database
      - Directly involved with business dicisions
      - Might not be cot effective
      - Less suseptible to outside issues
    - - Net suite Inc
      - Microsoft
      - Sage software
    - - On premises CRMs
      - Cloud base CRM