CRM(Customer Relationship Management)

Main Focuses

Create customer loyalty

portray a positive corporate event

Attract potential customers

Strategies

customer aquisition

customer loyalty

History

Contact management software

Sales force automation

Database mareting

Acronym CRM

The rolodex

Mobile and SAAS

The ledger

Innovations

Vast limitless platforms

customer development

customer profitability

Customer retention

CRM types

Analytical

Collaborative

Operational

Customer software

benefits

Vendors

Strategies

Players

Important aspects

Relationship view

Product to customer unit of analysis

Individual customer level view