CRM(Customer Relationship Management)
Main Focuses
Create customer loyalty
portray a positive corporate event
Attract potential customers
Strategies
customer aquisition
customer loyalty
History
Contact management software
Sales force automation
Database mareting
Acronym CRM
The rolodex
Mobile and SAAS
The ledger
Innovations
Vast limitless platforms
customer development
customer profitability
Customer retention
CRM types
Analytical
Collaborative
Operational
Customer software
benefits
Vendors
Strategies
Players
Important aspects
Relationship view
Product to customer unit of analysis
Individual customer level view