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MARKETING STRATEGY (New Concepts (Green Marketing (eco-friendly production…
MARKETING STRATEGY
What?
- the foundation of a marketing plan
- drawn from market research and focus on the right product mix
- An organization's all comprehensive plans in one place
Types
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Viral Marketing
- Known as word of mouth marketing
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- consumer will feel the need to recommend it to his friends and family
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- passing of information from person to person by oral communication
New Concepts
Green Marketing
- eco-friendly production method
- environmental friendly waste management systems
- promotes low environmental impacts
- eg: Use paper or cloth bags, Recycle waste etc.
Relationship Marketing
- focuses on building relationships with their customers
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Email Marketing
- Send customers meaningful messages of value
Digital Marketing
- Use various digital devices to inform about products
Scarcity Marketing
- done because of the difficulty of acquiring raw materials or higher quality of the product
- accessible to only few customers
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Diversity Marketing
- creating a customised marketing plan to different diversities in a culture
Undercover Marketing
- Hide some of the product's and services’ best features
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Mass Marketing
- driving large numbers of purchasing
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Outbound Marketing
- Let potential customers know company's exist
Inbound Marketing
- Selling customers additional products and services they currently don’t have when they contact
Content Marketing
- Create and publish content to influence customers, without making a direct sales pitch
Freebie Marketing
- also known as the razor and blades business model
Cross-Media Marketing
- multiple channels like emails, letters, and web pages are used
Close Range Marketing
- Also known as Proximity Marketing
- uses Bluetooth technology or Wi-Fi
Database Marketing
- using databases of customers
Affinity Marketing
- Also known as Partnership Marketing
- one adds value and other adds new customers
Guerrilla Marketing
- inexpensive techniques with imagination, big crowds, and a surprise element
Permission Marketing
- asking for permission to deliver advertiesments
Personalized Marketing
- Sometimes called One-to-One Marketing
- allows customers to personalize the product according to their own
Offline Marketing
- uses offline media channels
- sometimes need to interact physically
Cloud Marketing
- An Internet-based marketing approach