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Marketing Mix: Promotion (Promotional mix (Personal Selling, Public…

- - - - Creative Concept
      - Execution Styles
        
        Styles
        
        Tools
        
        Words
        
        Tone
        
        Style
        
        Approach
        
        Format
    - - Advertising Media
        
        Choose type
        
        Media Vehicles
        
        Determine reach, frequency, impact
        
        Media Timing