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Marketing Mix: Price (Product Mix Pricing (Product line pricing, Optional…
Marketing Mix: Price
Product Mix Pricing
Product line pricing
Optional-product pricing
By product pricing
Captive product pricing
Product bundle pricing
Price Adustment
Discounts & allowances
Segmented pricing
Psychological pricing
Reference price
Promotional pricing
Types of Pricing
Customer Value-based Pricing
Good-value pricing
Value Added pricing
Cost-based pricing
Total cost
Variable Costs
Fixed costs
Cost plus pricin
Break even/target price
Competition based pricing