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Marketing Research and Marketing Information System (Marketing Research…
Marketing Research and Marketing Information System
Marketing Research
Marketing Research Process
Define the problem and set objectives
Design the research plan
Coillection of data
Data Analysis and Interpretation
Presentation of research findings
Advantages
Can evaluate the progress of the company
Helps to identify opportunities in the marketplace
To monitoring changing values
Helps to plan ahead and to establish trends
to identify the environment changes
Measures the organization reputation
Types
By Source
By Methodology
By Objectives
Marketing Information systems
Main Sources of information
Internal Records
Marketing intelligence
Marketing Research
Main Steps
Assessing information Needs
Developing Information
Distributing & Using Information
Advantages
Cordinated Marketing Plans
The Storage of Important Data
Organized Data Collection
A Broad Perspective
An Avoidance of crysis
Speed in Obataining Sufficient information to take decisions
The Abilitry to do cost benifit Analysis