Please enable JavaScript.
Coggle requires JavaScript to display documents.
Unit 7: Chapter 1- Mission, Corporate Objectives and Strategy. (Mission…
Unit 7: Chapter 1- Mission, Corporate Objectives and Strategy.
Mission Statements
-
-
-
Mission statement relates to the businesses current position. This differs to vision statements which sets out what the business wants to do or be in the future.
-
Vision Statements
-
Vision statements tend to be longer term they look into the future and can be a source of inspiration to stakeholders such as employees and suppliers.
Vision statements should dovetail with a businesses corporate objectives (because they are forward looking). In other words, achieving the targets embedded in its corporate objectives should enable the business to fulfil its vision.
-
Short termism
Short termism is the pressure to deliver quick results to the potential detriment of the longer term development of a company.
-