RWANDA WET PROCESSING STATION ANALYSIS & PLANNING - PG 68 (MY…
RWANDA WET PROCESSING STATION ANALYSIS & PLANNING - PG 68
Of the 27 metric tons of specialty coffee produced by the Maraba Association in 2002,
Britain's Union Coffee Roasters bought 9 tons at $1.26 per pound = 60.874VND per 1kg
while CommunityCoffee of Baton Rouge, Louisiana bought the other 18 tons at $1.36 per pound = 61.325vnd PER 1KG
The association has a lifetime of 10 years, which can be extended. It can also be stopped before 10 years if it is not successful in fulfilling its objectives.
MARKETS FOR SUSTAINABLE COFFEE
The study found that European sustainable markets are dominated by fair trade and organic coffee.
Germany and Netherlands are the largest markets for sustainable coffees.
The sales growth for these 36
coffees has been found to be 5 times greater than for conventional coffee in the 11 markets.
Another interesting finding from the study was that double-certified coffee, i.e., coffees which are both certified as fair trade and organic, showed significant rates of growth.
Commercial roasters have the technical capabilities of selling manipulated products
where the freshness of coffee roasted is more preferred than the intrinsic quality of the green
coffee (Ponte, 2002). To provide these products, roasters can use average quality green coffee and sell the final product to consumers at cheap prices.
For instance, espresso-based drinks can be made from cheap non-washed Arabica and Robusta. These drinks generate profit margins that cannot be achieved when purchasing high quality washed Arabica.
HIGH QUALITY ROBUSTA BLENDING
Having flexibility in the blending formulas, roasters have also become less dependent on particular origins. For example, steam-cleaning Robusta allows coffee manufacturers to increase the quality of Robusta, usually low, and be able to replace some Arabica with high
grade Robusta (Ponte, 2001).
The training of the management team of the association in the areas of market access, coffee
cupping and business management will hopefully enhance the performance of the
association. The key factor for the association’s success is to have a strong committee team
with strong management and marketing skills.
CHALLENGES TO CHANGE
LEARNING FROM MR. SƠN'S FARM
How to identify a good farm
Building drying house
TECHNICAL HUMAN RESOURCE
WHERE TO GET TRAINING?
MARKETING & BUYER-RELATIONSHIP TEAM
CONDUCT MARKET SURVEY
BUYING CHERRIES COST
1ST: FAIR-TRADE CERTIFIED
2ND: SHADE-GROWN CERTIFIED
PARTNERS => provide TECHNICAL ASSISTANCE + CERTIFICATION
ON SEASONS ACTIVITIES
OFF SEASONS ACTIVITIES
Sales & Marketing
COFFEE TECHNICIANS - in Local Area
LOCAL BANKS + FINANCIAL SUPPORTERS
Benefits of BEING CERTIFIED
SUPPORT CREDIT LINE