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SWOT (Strengths (Location, Loyal Customer base (reward system base), Good…
SWOT
Strengths
Location
Loyal Customer base (reward system base)
Good image
Part of a chain (economy of scale)
Customization
Employees "Empowered" (training)
WOW story
High review scores
High occupancy (low variation)
Multiple target groups
Merge with Starwood
Threats
Shift of trends
Climate change
Technology
Dependancy related to location
Economy
Politics
Competition
Legislation
Safety
Weaknesses
Employees
Complexity
Interdependance
Expensive "only for the wealthy"
Three target groups to combine
Merge with Starwoods (compete inside own group)
Opportunities
Shift of trends
Global expension
Technology
Increase in purchasing power
Competition shifts to different segments