Key factors affect consumer decisions (Convenience (ravelling time to a…
Key factors affect consumer decisions
Price is one of the main factors of consumer decisions.
if you cannot afford it you probably won't buy it
The average consumer is exposed to an estimated 500 marketing strategies every day
New products are released onto the market and advertised
If the marketing campaign is successful, consumers will be influenced into thinking they need this product.
As a baby, you most probably wanted a toy. As teenager, you might want a mobile phone.
Our want change over time depending on our age.
person's gender influences some types of purchase.
ravelling time to a retail outlet,
umber of stores located within one shopping complex
suitable shopping hours.
many consumers are becoming more aware of the problems caused by throwaway packaging. You therefore may be influenced to purchase a product that has minimal packaging or packaging that can be recycled.
Good service will make you want to go back to the store
There will be times when the price of a good is more than the amount of cash you have available
organise finance > to purchase the good.
finance can be arranged will influence your spending decisions.