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Influences on Consumer decisions (Convenience (Consumers want the least…
Influences on Consumer decisions
Convenience
Consumers want the least haste time to buy productssuch as travelling time to a retail outlet, the number of stores located within one shopping complex or suitable shopping hours
Consumer also want online shopping
Marketing
Making advertisements about there store and on sales
New products are released onto the market and advertised
Price
Consumers want the best value for their money
They want to spend least about of money for there products.
Services
Good pre-sales and after-sales service makes you feel you
are a valued customer
you will keep buying that product or going back to a particular store
Gender
However, a person’s
gender influences some types of purchase. For example, female consumers spend more on cosmetics than males
The influence of gender on consumer decisions is best displayed by the products advertised in catalogues for Mother’s Day and Father’s Day
Age
The age of a person has a big impact on the consumer choice of a product
As a baby, you most probably wanted a toy or rattle. Now you are a teenager, you may want a mobile phone. By the time you are 18, a car becomes an important want.
Finance