Please enable JavaScript.
Coggle requires JavaScript to display documents.
Key factors affecting consumer decisions (Price (if its expensive you dont…
Key factors affecting consumer decisions
Price
if its expensive you dont want to buy it
if its on sale you want to buy more
Finance
Used when you do not have enough cash
involves taking out a loan
Service
if the service is great it makes you want to keep shopping
if the service is bad it makes you want to leave
environment
if the environment is light and happy it makes you feel comfortable
if the environment is dark its not welcoming
convenience
if the store is far you wont be bothered to drive out that far
if the store is close to you you feel obliged to go to it
gender
if your a boy you want to buy more things you dont need
if your a girl you want to buy things that will help you and what you need
age
if your an older age you want to buy things that you need
if your a young age you want to buy much more than you need
marketing
if it has a great front cover its approachable
if it dosnt have the best logo it makes you not want to buy it