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Influences on Consumer Decisions (Service (Having good service can impact…
Influences on Consumer Decisions
Service
Having good service can impact on consumers
Service can make the consumer liked a valued customer, If the consumer is happy with a particular shop, it's because of the service. So that means the consumer will shop at that particular shop frequently.
Price
Price is one of the main factors of consumer decision.
Consumers firstly want to know how much the product is. If the price is good for what the item is, the consumer would probably buy it.
Gender
Males and Females make different decisions when it comes to consuming. But they have a lot of commons as well such as entertainment, cars and music. But females buy different things such as cosmetics while males buy video games. If a store doesn't have items for both genders the store would not do well.
Convenience
Consumers want hassle free and easy shopping, convenience has many meaning such as how easy it is to shop online, where everything is located in a particular shop and travelling time to retail outlet
Age
There will be times
when the price of a
good is more than the amount of cash you
have available, such
as when you purchase
a home or car.
Finance
There will be times
when the price of a
good is more than the amount of cash you
have available, such
as when you purchase
a home or car.
Enviornmental
Community awareness of environmental pollution, many consumers are becoming more aware of the problems caused by throwaway packaging. You therefore may be influenced to purchase a product that has minimal packaging or packaging that can be recycled.
Marketing
Marketing plays an extremely important role in influencing
our consumer decisions.
Every consumer is introduced to 500 marketing strategies every day. Every ad and advertising campaign will make the consumer decide if they want the product or not.