Key factors affecting consumer desicions (price (Is the product worth what…
Key factors affecting consumer desicions
Is the product worth what you are paying for? is it a need or a want?
Is it more than you can afford?
what is the age group that is being targeted.
convenience influences when, where and what to buy.
Does the physical store have good customer service, and do they have a reasonable return policy.
Does the website have a lock on the top right hand corner and is there a reasonable shipping policy and price?
Who is the target audience?
do people actually want this product?
Is the product effecting the environment with pollution, and is the company environmentally conscious.
Is there minimal packaging and can the package be recycled?
Credit cards are used when you do not have enough cash.
involves taking out a loan. Interest must be paid on the amount borrowed.
How good is the quality of the product which you want to buy, is it worth the money which you are paying?
does it appeal to men or women or both?