Key factors affecting consumer desicions

price

age

conveience

service

marketing

environment

finance

gender

Credit cards are used when you do not have enough cash.
involves taking out a loan. Interest must be paid on the amount borrowed.

Is the product worth what you are paying for? is it a need or a want?

Who is the target audience?

what is the age group that is being targeted.

convenience influences when, where and what to buy.

Is the product effecting the environment with pollution, and is the company environmentally conscious.

Does the physical store have good customer service, and do they have a reasonable return policy.

How good is the quality of the product which you want to buy, is it worth the money which you are paying?

Does the website have a lock on the top right hand corner and is there a reasonable shipping policy and price?

Is there minimal packaging and can the package be recycled?

Is it more than you can afford?

do people actually want this product?

does it appeal to men or women or both?