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Key factors affecting consumer desicions (price (Is the product worth what…
Key factors affecting consumer desicions
price
Is the product worth what you are paying for? is it a need or a want?
Is it more than you can afford?
age
what is the age group that is being targeted.
conveience
convenience influences when, where and what to buy.
service
Does the physical store have good customer service, and do they have a reasonable return policy.
Does the website have a lock on the top right hand corner and is there a reasonable shipping policy and price?
marketing
Who is the target audience?
do people actually want this product?
environment
Is the product effecting the environment with pollution, and is the company environmentally conscious.
Is there minimal packaging and can the package be recycled?
finance
Credit cards are used when you do not have enough cash.
involves taking out a loan. Interest must be paid on the amount borrowed.
How good is the quality of the product which you want to buy, is it worth the money which you are paying?
gender
does it appeal to men or women or both?