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Consumer Decisions (Price (If a price of a product is reasonable the…
Consumer Decisions
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Convenience
Many Consumers do not have a lot of time to shop, therefore they want shopping to be hassle-free, or convenient.
Convenience has many meanings for consumers, such as travelling time to a retail outlet
Marketing
Marketing plays an extremely crucial decision in the decision made by the consumer to go and buy a product or not.
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Gender
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Gender influences some types of purchases. For example, female consumers spend more on cosmetics than males.
Age
As a baby you would want a toy or rattle. Now you are a teenager, you might want a mobile phone or a gaming console.
Later on, when your older you want to buy a place to live in and when you retire you might want to go on a world tour.
Finance
As you grow older you will make responsible financial decisions and the ease of which the finance could be arranged.
There will be times where the price is cheaper than the consumer has expected, therefore making the consumer buy more of the product.
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