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Key Factors Affecting Consumer Decisions (Price (Can You afford it, Best…
Key Factors Affecting Consumer Decisions
Price
Can You afford it
Best price for best quality
How Much?
Age
Old = retirement home
Age strongly influences what you buy
Babies = toys
Environmental
Problems caused by throwaway packaging
Minimal packaging of reusable
Environmental awareness
Marketing
Advertisements
Successful campaigns
Marketing stratigies
Service
Make you feel like a valid customer
Good service = returning to buy more
Good pre-sales and after-sales
Gender
Females are more likely to buy cosmetics
Gender can influence decirions
Males and females have common wants
Finance
Need to pay it back
Interest must be paid in the amount burrowed
Used when you don't have enough cash
Convienience
Stores located within one complex
Online apps
Travelling time