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Channels (Major Channel design desicions (setting channel objectives,…
Channels
Major Channel design desicions
setting channel objectives
Determining which type of channel members are required
analyzing customer needs
what channel members responsibilities should be
not where & How to distribute its product but how many places?
International channel strategy
Distribution Strategies
Selective
Exclusive
Intensive
Role of
Logistic Management
Why choose 3rd parties to do this task?
Supply chain Management
Organizing & Managing Channels
How Channel Conflict may occur
What Channels are?
Channel Partners (Their Necessity & Major types)