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Why millennial parents will drive marketing for the Internet of Things…
Why millennial parents will drive marketing for the Internet of Things
parenthood
BUT exhausting
parents today: work&domestic work
women: today different life
mobile commerce&social media = simplification of life
survey
with U.S. parents
results
IoT services: integral part of their lives
1 more item...
7/10: in possession of a connected device
1 more item...
smart gadgets: make them better parents
parents: reliant on virtual assistants
1 more item...
rewarding
moms&dads
the earliest adopters of new technology
enthusiasm for the Internet of Things
connected device
internet-connected product that is not a smartphone, tablet or computer
// mobile evolution
2 steps
finally: mobile = ''first screen''
first: no interest
internet connectivity
important consideration while purchasing
main characteristics
college educated
18-34 years old
great income
conclusion
parents: ready for smart products to improve their lives