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10.1 Improving Domestic Energy Efficiency (How to achieve it (Attractive…
10.1 Improving Domestic Energy Efficiency
How to achieve it
Adoption of technology is a cumulative decision process
Attractive attributes
Relative advantages (how is it better?)
Compatibility
Complexity (how easy is it?)
Trial Ability
Observability (how visible is it?)
There are many things that can be done
There must be many barriers to not implement these
Near universal adoption of PassivHaus for a 4-fold reduction in heat demand /m2
Cumulative decision process
Confirmation (hold up to expectations)
Implementation (technology installed)
Decision (activities leading to decision)
Persuation (attitude towards technology)
Knowledge (awareness of technology)
Barriers
Financial
Risk
Misaligned incentives
Cognitive/behavioural barriers
Policy opportunities
Green Deal
Provides advise and grants on
Insulation
heating
drought-proofing
double glazing
renewable energy generation
Smart meeter handouts
Ways of thinking about domestic energy efficiency
Normality
People
don't use energy
, they undertake a range of
activities
Houses can represent havens, social arenas, life projects ...
People don't think much about cost refucitons
Improvements are more about improving the domestic life
Trigger points for efficiency
To make people think on efficiency in their homes
Social Norms
Comparative billing
tailored information
public commitments
Education at moments of change
e.g. Uni
Diverse analytical perspectives
Socio-technical Transitions
Social Practices
Physical-technical-economic model
Improving domestic energy
Weatherisation
maintenance
equipment and appliances
Daily habits
Adjustment
Is largely about adoption of efficient technologies
Renovation
Is the emphasis on developed countries
Rebound effect
Massivhaus - more house to heat
