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Research (Brand (Target Audience (Age, Income, Occupation, Daily LIfe,…
Research
Brand
Mood Board
What is in style now
Theme
Dark
Color Scheme
Pantone Color of the year
Certain Aesthetics
Geometric
Fast Form
Organic
Life Style
Target Audience
Age
Income
Occupation
Daily LIfe
Hobbies
User Experience
Functions
User Interaction
Is it uncomfortable to use
Intuitive
Minimum Number of Steps
Universal Icons
Ergonomics
Height Restriction
Handicap accessable
Intuitive Placement
Intuitive Functions
Observation
Proper Use
Misuse of Product
Durability
What can be done to avoid
What Can go wrong
Customer Service
Competitors
Other Companies
Design Award Winners
Feedback
Pro
Con
What can we do to improve
Did not meet expectation
interview
Personal Opinion
Personal Experience