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INFLUENCES ON CONSUMER DECISION MAKING (Service (Good pre-sales and after…
INFLUENCES ON CONSUMER DECISION MAKING
Service
Good pre-sales and after-sales service makes you feel you are a valued customer
if there is good service, you will keep buying that product or going back to a particular store
Price
If the price of a good is more than you can afford, you will probably not buy it
Consumers want the best value for their money: that is, they want to pay the lowest price for the best quality
Convenience
Customers want shopping to be hassle-free, or convenient.
Convenience has many meanings for consumers, such as travelling time to a retail outlet, the number of stores located within one shopping complex or suitable shopping hours
Marketing
As consumers, we are constantly exposed to all aspects of marketing
The average consumer is exposed to an estimated 500 marketing strategies
Gender
Males and females have a number of common wants, such as entertainment, music and a car
female consumers spend more on cosmetics than males
Age
As a baby, you most probably wanted a toy or rattle
As a teenager, you may want a mobile phone
Finance
There will be times when the price of a good is more than the amount of cash you have available, such as when you purchase a home or car
you might decide to take out a loan — organise finance — to purchase the good
Environmental
You may be influenced to purchase a product that has minimal packaging or packaging that can be recycled
With increasing community awareness of environmental pollution, many consumers are becoming more aware of the problems caused by throwaway packaging