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Head of Email (Innovation (Trends, New opportunity, Changing behavior in…
Head of Email
Innovation
Trends
New opportunity
Changing behavior in User groups
new teck
Measurement and Optimization
A /B testing
MVT
Waterfall testing frame works
Lifecycle Campaigns
Client Engagement
Client facing
Quarterly client updates
Trouble shooting
Single point of senior contact for email
Email build tool
HTML build tools
Design tools
Testing tool s
Approval Platforms
Leadership
Team management
Optimization of working groups
Translate metrics into actionable insights
Technical tool understanding
Adobe
IBM
Sales force
HTML skills
What can and can not be done
Whats changing / new options in the HTML
Design
Data skills and understanding SQL
Reporting