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You Tube (VIDEO - CONSISTENCY (ONE Font Sytle, Organized Play lists, Call…
You Tube
VIDEO - CONSISTENCY
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Call to Action on each video (footer, in video, as thumbnail
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Avatar is same throughout all platforms and on You Tube you may want to try and put a call to action in the avatar like Natalie Jill Fitness does
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VIDEO - BACKGROUND & SET
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Have set look and feel consistent (color, font, etc)
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EDUCATION CONTENT
EDUCATION content does best on You Tube
- Tutorials...
- How To Videos..
- Education...
- Reviews...
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VIDEO - DESCRIPTION
Add Call to Actions in the description on the video
i.e. Download a free booklet on X
i.e. Join a private facebook account to receive X
i.e. join subscriber list on website www.
REMINDERS - WHEN SEARCHING YOUR COMPETITORS FOR CONTENT CLUES:
- do a search in an "incognito" search tab so it doesn't influence your search results
- once on competitor's You Tube Channel, go to the "VIDEO" Tab and then go to the top right drop down menu and choose "Most Popular" videos to see the content being viewed the most.
- Narrow search topics on You Tube by using the following: allintitle: "TOPIC NAME" and then go to FILTERS to select channels to view that post your topic name