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Mondelez (Distribution Networks (Wholesalers, Retailers, Small shops,…
Mondelez 
Culture
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Demography
Population : 61-65 million (51% male, 49% female)
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Food
Between Indian and Greek food. More varied than Greek food, and less spicy than Indian food
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Have healthy diets focus on fresh food, vegetables and fruits
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Multicultural society
Persians, Azerbaijanis,Kurds, Arabs, Loris, Beluchies and Turkomans, Afghanistans
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Distribution Networks
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Supermarket
Convenience Store
Product
Nabisco Triscuit
Triscuit (Brown Rice Cracker)
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Wheat Thins
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Pricing
1 pack (9 ons) : $2.5 = 81,000 IRR
1 family pack (13ons) : $4 = 130,000 IRR
1 pack of 12 (@ 9 ons): $30 = 972,000 IRR
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Promotion
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Voucher/coupons
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Customer
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Mothers who usually buys for family (middle age, 27 - 45)
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