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Key factors affecting consumer descisions (Convienence (travelling time,…
Key factors affecting consumer descisions
Service
customer service
valued customers will comeback
good sales
Price
people want the lowest price for the best quality
one of the main factors
How much? is the first thing you ask when buying a product
Convienence
travelling time
number of stores at the shopping complex
shopping ours
able to shop online
access ti=o an app
Marketing
exposed to all aspects of marketing
influenced to buying the product
average consumers has an estimated 500 marketing stategies
Gender
males
cordless drill
harware
electrical
barbecue supplies
Females
cosmetics
iron
cooking supplies
Finance
price is higher than what you have
might take out a loan
the cost of the borrowed money
Age
baby
toy
rattle
teenager
mobile phone
retiree
world tour
Early adults
house
car
Enviromental
awareness to polluting the atmosphere
influenced to purchase minimal or recycled packaging