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Key factors affecting consumer descisions (Price (If an item is too…
Key factors affecting consumer descisions
Price
If an item is too expensive the consumer may not buy it.
If an item is cheap it will make consumers want it.
Convinience
Shoppers will shop in places that have everything so they only need one stop.
Age
If you are younger you will want something like a toy, when you are.
Over time your needs will change
Service
Good pre sale and after sale service makes you feel you are a valued customer.
Gender
Men and Women have different needs and wants, such as clothes and health/beauty products
Marketing
If marketing campeigns are successful customers will buy the product
People are estimated to be exposed to over 500 advertising/marketing campaigns every day
Environment
If customers make there products environmentally friendly. People concerned for the environment will buy the product
Finance
Sometimes when goods are more money than you can afford you may need to take out a loan.